So, you’ve written a book, found an agent, and you even managed to get it published. The sad truth is, that was the easy part. Now you have to promote your book and take an active role in the marketing process.
If you’re like most authors, the thought of marketing sends chills down your spine. Authors weren’t really meant to be marketers, were they?
Unfortunately, in a world where hundreds of thousands of books are published every year, the ones that are most effectively marketed are the books that actually get read. And when it comes to marketing your book, no one is as heavily invested in succeeding as you are.
Marketing for Introverts
The good news is that traditional marketing is being transformed by the rise of Web 2.0 and social media. Modern marketing campaigns are increasingly becoming less advertising oriented, and more conversational. With blogs and social media you can effectively market your book online by just being yourself, and interacting with your readers in a natural and conversational style.
Best of all, blogs and social media allow you to build a deep and lasting relationship with your readers. By establishing yourself with social media you will create a valuable platform for future success.
Need some help getting started?
There’s no doubt that blogs, social networks, podcasts (and more) are an essential element of any online marketing effort. The problem is, social media encompasses a vast and expanding collection of websites and technologies.
How will you ever get up to speed on the ever-changing world of social media? More importantly, how will you determine which of the many new online promotional opportunities are right for you?
Booksquare University has been designed as a gentle introduction to social media for non-technical authors.
We’ll guide you through the seemingly overwhelming number of new opportunities you face online, while helping you to create a viable strategy that will allow you to build a long-term platform for your writing career.
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Our faculty is currently hard at work developing the Booksquare University curriculum. Complete the form below to be notified when enrollment opens for our first semester.